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2017

25TH ANNIVERSARY CELEBRATED AT WORK

Most assignments have a schedule that is also often referred to as the rush. Living in the moment is important, and our task is to fill it with creative solutions.

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2016

FIERY PASSION TOWARDS MESSAGES & VISIONS

Oopsy daisy! Klasu is already in his 9th and Hanna in her 6th year at Pelismo, and Juha-Matti has also made it to the third… Our long-run commitment to the job represents our way of doing things; we commit to partnerships & customers in the same way.

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2015

THE WORLD OF GLOBAL

Day by day, I am more and more convinced that the region of Keuruu is a great place to live, dwell and be an entrepreneur! The municipality is focusing on the future by investing substantially in schools and daycare centres, and the tune in the corporate sector is by no means flat.

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2014

SMALL CREW – BIG RESULTS

Pelismo goes movies! At the start of the year, we immediately began to invest heavily in video equipment, planning, filming and editing.

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2013

Perfect Competence, Does It Exist?

During the years, Pelismo has already achieved so much appeal that job applicants are also starting to approach us. An e-mail, phone call or meeting are excellent ways to introduce yourself, but a first impression can only be made once. Summer employees may sometimes forget to state their name or phone number or maintain eye contact, but a professional also knows how to make a lasting impression…

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2012

Full steam ahead

”“The forest is where everything starts. The 35,000 hectares of company forest is our own green gold mine – it is what we use to defeat our rivals and snatch their clients. The consumer must learn that paper comes from Serlachius.”

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2011

Is there such a thing as too much work?

When commissions start flowing in, it can be a problem for the entrepreneur – luckily a positive one. Nevertheless, it is important to make sure that you stay somewhat in control of your workload. Mental well-being is our most important resource and asset. At one point, I thought of putting Pelismo Oy up for sale as a company. We even started preliminary preparations.

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2010

Settling down in the lands of our fathers

We started receiving more and more contacts from the Keuruu region, so apparently there was a demand for a high-quality ad agency there. I also had a gut feeling that Keuruu had a conducive atmosphere for entrepreneurs, one with a forward-thinking attitude. We had also just finished our house construction project, and I was left with a very positive feeling about the local authorities.

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2009

International top competence from small villages

At the time, Finland was only known as a forerunner of information technology. Naturally, paper and forestry are the backbone of our country, but there was very little noise about the players with global power and new innovations in these industrial sectors.

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2008

From Components to Entities

I have always admired the know-how of engineers. Mere technical education and knowledge alone are not enough: the ability to visualise and apply that knowledge is also needed, and frequently a solution must be made as easy to use as possible. I am convinced that someone with technical knowledge and commercial abilities will never be without work.

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2007

Do all sources of creativity have to be based in Southern Finland?

For a long time we had yearned for the peace and quiet of our home district. Although our work had gone smoothly in Southern Finland, deep down there was a feeling that this was not the way to continue. Creative work needs space, silence and nature. In 2007, we finally decided to relocate to Mänttä.

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2006

There is music behind it all

Music has always been an important part of this entrepreneur’s life. When I purchased my first bass (Morris) in 1975, it was the first step towards creativity. The 1,100 or so gigs that I have played so far are also an indication that music is a profession for me. Music still puts me in a state of mind that is key for relaxing and managing difficult brainstorming meetings.

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2005

From ashes to a branded product

A small company rarely gets to witness the biggest success stories of product creation. When that happens, you never forget to mention it over and over again. Especially when waste, the disposal of which costs money, can be used to create a branded product.

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2004

Martti Vainio: Track Shoes and Dance Shoes

Martti Vainio has basked in the public eye as a top athlete and as an entrepreneur. Let’s not forget that he still holds the Finnish record for 10,000 metres at 27:30:99. Masa is particularly remembered as the host of Lomakouhero in Karstula: in ten years he turned this scenic spit of land from a woodlot to the best known entertainment centre in the country. Performers, top artists of the dance floors, selected Kouhero as the best dancing spot in 1996 and 1997. The public voted with their feet, filling the parquet of the ever-expanding dance paradise year after year.

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2003

Is trade the answer?

BK-Control was a forerunner in automation technology, and part of its growth plan was related to technology being imported from all over Europe. Competitiveness was sought after with solid solutions and the components were mostly extremely strong. However, I do recall a Swiss manufacturer, whose level of quality is best described by the fact that 85% of the motors were always returned to Basel...

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2002

High-quality signs

At the time, Silja Line possessed the image of being the most stylish player offering cruises to Stockholm and Tallinn. The fastest passenger ship on the Baltic Sea, GTS Finnjet was also part of the fleet. An enormous amount of resources were used for marketing and advertising – tiny assignments also came to Pelismo.

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2001

Snowmobiling around the world

Moving on top of snow mechanically is quite a privilege. For example, in Central Europe it is totally forbidden apart from on official duties. In the Nordic Countries there are some vague routes in both Sweden and Norway, where snowmobiling is strictly supervised.

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2000

A fast facelift is done using the correct materials

Silja Symphony renovated its cafeteria to comply with the Robert’s Coffee concept. The furniture and serving line were renewed in one go, but to minimise the costs only 18 hours were put aside for the renovation. Furthermore, there was no time to paint the furniture, but the colour was created with adhesive film.

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1999

Fish restaurants and beers

During the 1990s, Finland experienced a renaissance of beerhouses. Regular boozers serving medium-strength beer were met by a new challenger: cosy pubs and cafés with a Central European atmosphere and decoration. Their beer selection was also something that we weren’t accustomed to.

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1998

Respecting the green gold – refining with expertise

The mechanical woodworking industry is one of our country’s mainstays. It is an undoubted fact that 78 per cent of Finland’s surface area is made up of forestry land. According to the definition of the Food and Agriculture Organization of the United Nations, Finland has 22.1 hectares of forest; in other words, four hectares for each Finn. The European average is 1.3 hectares per capita. This green gold will always be processed in some form or another.

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1997

Time to renew those windscreen wipers... on all cars!

It is always a great privilege to know people who are bursting with ideas, and more often than not, these people aren’t afraid to come up to you and tell you all about their new innovations. Apparently, creative people seek their kindred spirits; after all, commercial success requires a lot of work and persistence.

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1996

the four-legged grand vizier of PR

All business activity takes place between people, which means that the first prerequisite for success is good relationships. Everything is based on trust, and therefore it doesn’t matter where you find the thread to follow. After all, it is common that we don’t even know that we’ve seized an opportunity – only later do we realise how things evolved.

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1995

From the Junior Chamber of Commerce to business

The Junior Chamber of Commerce is an international training association for young adults. It aims to positively affect society by developing the leadership skills, social responsibility, entrepreneurship and internationality of its members. The international members of the Junior Chamber of Commerce have included, among others, Bill Clinton, Charles Lindbergh, Kofi Annan, Prince Albert, Jacques Chirac, Al Gore and Howard Hughes.

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1994

Ooh, brochures in colour!

The flinty professionals of the 90s are bound to remember how the texts of magazines and papers were typeset with metallic letters – one by one, and by hand. Even at that time, it was very burdensome to print the necessary proofs, and the best quality was obtained by using printing film. Printers were extremely expensive, and only a rare few were able to make proofs from coloured print work, so-called chromalines. It is worth mentioning that at that times, I myself spent quite a lot of time driving from one place to another delivering printing films for magazines and papers, printing houses, sticker manufacturers, and so on.

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1993

Would you make us a product catalogue?

When I did procurement work at BK-Control Oy, we formed good relationships with several actors in the equipment and computer business. During the first stage of Pelismo’s life, it was natural to be in contact with the best of these actors and to tell them the news. Experience in the logistics business even led to teaching and consulting tasks at the Institute of Marketing, for example. At the same time, I felt that I was gaining back some of the money that I had invested in education – after all, the Institute was (and still is) one of the high-quality schools whose services our company used.

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1992

Around Europe – It all started with a game

The goal of the game is to collect the ‘European Star Flag’ during a journey around Europe. The journey’s starting and end point is Finland. The flag consists of three parts, and once the player has collected all three parts, they can begin their journey back home. Every player must visit Rome. The winner is the first person to bring the Star Flag to Finland via Brussels.

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Mainostoimisto Pelismo Oy | Multiantie 1, 42700 Keuruu | info(at)pelismo.fi